Transformation Partner for the AI Era

See the Whole System Make Sharper Decisions.

Whether you're leading a team, building a company, or navigating a high-pressure role in tech, I help you surface the real blockers, make grounded decisions, and build a rhythm that moves your work — and your career — forward.

30+
Years of Experience
50+
Programs Delivered
100M+
Revenue Impact

Surface Real Blockers

Pinpoint what's actually blocking progress—misaligned teams, unclear strategy, or operational chaos—in weeks, not months

Make Grounded Decisions

Turn complexity into clarity with frameworks that help you act decisively, not reactively

Operational Traction in 90 Days

From diagnosis to working system—with a rhythm you can sustain

Tara C. Wilson - Strategic Marketing Consultant specializing in digital
Tara C. Wilson
Partner in Growth, MBA
28+
Years Experience
50+
Programs Delivered
28+ Years Leading Transformation

Clarity That Leads Somewhere

I bring a strategist's perspective and an operator's depth to transformation work. For nearly three decades — across tech, enterprise, scale-ups, and my own ventures — I've helped people see the systems they're working inside more clearly.

My clients think fast, carry a lot, and want their decisions to land cleanly. I help them slow the moment down just enough to see what actually matters, stay steady under pressure, and choose actions that create real movement instead of noise.

In an environment where complexity keeps rising and pace keeps accelerating, clarity and grounded leadership are differentiators — not soft skills.

Field proven across iconic transformations

SocialTide · Co-Founder & Strategic Director
Helping purpose-driven founders clarify brand voice, content strategy, and go-to-market execution without overwhelm.
Tara C Wilson Consulting · Principal & CEO
Strategy-to-execution consulting for enterprises and startups; led cloud migration readiness for a major Canadian retailer and coached executive teams through operating-model change.
Auvik Networks · Senior Manager, Customer Success
Shifted CS from transactional support to value realization, launched strategic accounts program, and lifted revenue growth and CSAT.
BlackBerry · Director & Program Leader
Drove Agile/DevOps adoption, led BB10 US carrier launch programs, and guided matrix restructuring across business technology services.
View full experience on LinkedIn
Read the full story

Currently partnering with founders and operators who need momentum within 90 days.

Operating mindset

If you're ready to move beyond planning and start achieving, I'm here to help you execute with clarity and steadiness.

How engagements feel

  • Clear, No-Fluff Strategy: I craft straightforward, actionable strategies that align with your business objectives.
  • Hands-On Execution Support: I don't just advise; I roll up my sleeves and work alongside your team to implement solutions.
  • Proven Track Record: I've consistently delivered scalable results without compromising team well-being.

Community Engagement

Building strong, supportive networks that drive collective success.

Integrity

Upholding honesty and transparency in all interactions.

Innovation

Embracing creativity and continuous improvement to meet evolving challenges.

Transformation Catalysts

Who I Work With

I partner with leaders who know what needs to happen—but need an experienced operator to make it real.

ICP 1

Mid-Market Executive Teams

CEOs and C-suite leaders at companies with 50-500 employees navigating strategic pivots, AI integration, or operational scaling challenges.

Common Barriers

  • Strategy-to-execution gap
  • Misaligned leadership
  • Stalled transformation initiatives
ICP 2

Regulated Services & Professional Firms

Financial services, healthcare, legal, and consulting firms modernizing while maintaining compliance and trust.

Common Barriers

  • Legacy system constraints
  • Compliance complexity
  • Client experience modernization
ICP 3

Tech-Enabled SMBs & Scale-Ups

SaaS companies, tech services, and growth-stage startups building operational excellence to support rapid scaling.

Common Barriers

  • Operational chaos from growth
  • Team alignment at scale
  • Product-market-ops fit

Typical Engagement Arc

  • 1

    Alignment + Diagnostic

    Executive workshops, AI readiness scorecard, resource plan.

  • 2

    Operating Cadence

    Embedded leadership to close gaps between strategy and ops.

  • 3

    Scale + Handoff

    Institutionalize playbooks, metrics, and governance.

Does this sound like you?

We'll map your barrier types against my transformation OS to see if there's a fit.

Book a Barrier Breakthrough Diagnostic

How I Help

Transformation in Practice

Real transformation doesn't come from more strategy - it comes from sustained alignment.

4 Programs

Organizational Systems

Align people, process, and purpose

From rapid diagnostics to year-long partnerships—build coherent systems that connect strategy to execution.

Explore programs
2 Programs

Executive Leadership Systems

Unlock clearer thinking, steadier leadership, and stronger outcomes

Executive Leadership Systems is for people navigating real complexity — founders, women in tech, emerging leaders, experienced operators, and executives alike. The common thread isn't a job title. It's thinking at a higher level than the system currently allows. This work blends strategic advisory with grounded coaching to help you regain clarity, make sound decisions, and lead without reactivity — especially when the stakes feel high.

Explore programs
2 Programs

Women in Tech

Lead without losing yourself

Women in tech often operate at multiple layers at once — the work, the people, the politics, the unspoken expectations. This offering is designed for women who want to excel without bending themselves into shapes that cost too much. It's about helping you see the full system you're working inside so you can lead from a grounded place, not a reactive one.

Learn more

My Approach: Make It Real

Every Engagement Is Built On

Tangible Over Theoretical

Every engagement delivers concrete artifacts you can use immediately - not decks that gather dust.

Embedded, Not Advisory

I work alongside your team, hands-on, to ensure execution happens - not just recommendations.

Outcomes, Not Hours

Fixed-scope programs focused on delivering results, not billable hours.

The barrier-to-breakthrough arc

My Proven Process

I thrive on turning roadblocks into results by rallying teams around a clear vision, aligning structure with strategy, and streamlining processes so people and projects succeed. My process brings enterprise-grade thinking to businesses ready to grow—without the complexity or bureaucracy.

90 days to operational traction

1
Phase 1

Diagnose

Cut through the fog of uncertainty. I identify what's really blocking your progress.

Stakeholder interviews
Process analysis
Gap identification
2
Phase 2

Strategize

Break massive blocks into manageable, surmountable chunks with clear priorities.

Roadmap creation
Priority framework
Success metrics
3
Phase 3

Align

Build shared understanding and execution rhythm across your leadership team.

Weekly cadence design
Decision frameworks
Progress dashboards
4
Phase 4

Execute

Work alongside your team to implement solutions and hold everyone accountable.

Hands-on implementation
Team coaching
Progress tracking
5
Phase 5

Scale

Optimize and scale successful initiatives for sustainable long-term growth.

Performance optimization
Knowledge transfer
Sustainable systems

Tired of Feeling Stalled?

Let's turn your biggest challenges into your greatest opportunities.

See How I Can Help

Proof of execution

My Work

Building bridges between vision and execution through strategic leadership and innovation

Recent Ventures

SocialTide / 2025 - Present New

Co-Founder & Strategic Director

Leading a digital transformation agency that empowers purpose-driven businesses to establish and grow their online presence. I combine 40+ years of expertise to deliver comprehensive digital solutions.

  • Help purpose-driven founders cut through digital overwhelm with strategic clarity
  • Leverage 28+ years of digital transformation expertise to drive measurable growth
  • Combine brand strategy, content expertise, and technology solutions for mission-aligned businesses
Anchor Venture Hybrid leadership
Visit SocialTide
Tara C. Wilson Consulting / 2016 - Present

Principal Consultant

Integrating strategy, technology, process, and culture to help organizations optimize efficiency and improve profitability. Specializing in digital transformation and executive coaching.

  • Led 50+ digital transformation initiatives across regulated and non-regulated industries
  • Saved clients $500K+ through strategic root cause analysis and project recovery
  • Advised major Canadian retailer on multi-year cloud migration with zero downtime
Engagement Hybrid leadership
Work With Me
MobiStream Solutions / 2017 - 2023

Board Advisor

Providing strategic guidance on business planning, risk mitigation, and market opportunities. Extended $1.2M legacy investment lifecycle for major financial institution and saved partner organizations 400+ hours through strategic intervention.

Engagement Hybrid leadership

A journey of transformation leadership across technology and business

Select Experience

Executive Leadership

Rangle.io

Director, Client Partner · 2023

Led strategic client relationships and digital transformation initiatives

Best Version Media

CEO and Publisher · 2024 - 2025

Built community-focused marketing platforms and advertising campaigns

Auvik Networks

Manager of Customer Success · 2019 - 2021

Increased MRR by 15% within 4 months and improved customer satisfaction by 23%

Transformation & Innovation

BlackBerry

Multiple Leadership Roles · 2011 - 2016

Delivered first cloud infrastructure, led BB10 US launch, drove Agile transformation

MCAP

Associate Director Roles · 2005 - 2011

Led infrastructure transformation with zero downtime, reduced annual costs by 30%

Let's Build Your Bridge to Success

Whether through strategic consulting or digital transformation with SocialTide, I'm here to help you navigate change and achieve lasting results.

Start a Conversation

Client voices

What Clients Say About Working With Me

Real feedback from leaders who've experienced the difference of strategy + execution.

"Tara's experience was invaluable as she helped fracture massive blocks of seemingly impossible project work into manageable, surmountable chunks. Add to these accomplishments her constant words of encouragement and personal coaching of others and you can see why the people who worked with her were lucky to do so."
DJ

David J.

MBA, CHE, CEC

"I have known Tara professionally for a number of years and when I was debating starting a new business venture, I knew she was the person to call. Tara helped me assess this new opportunity; we discussed what this business would need from a leadership and growth perspective; how to prioritize the operational elements that we would need to build; and she got us in touch with experts in the field that could help us along the way. I recommend reaching out to Tara to help build your business strategy and work through operational challenges. I am glad to have her in my corner!"
JK

Jason Kreller

CEO, Relief Buddy Inc.

"Tara is a driver. She gets to the heart of what's required, organizes and manages the work, and holds people accountable. Her style is pragmatic, transparent, positive and friendly, which creates loyalty and trust. She creates an environment where the team wants to deliver."
JS

Jeff S.

AVP, Cloud Platforms , Canadian Tire Corp.

"Dedicated and passionate, she is an ideal team and thought leader. Her pragmatic approach is unparalleled and her radical candour is an enormous asset. Better yet - Tara is there to listen to you when you need it most. Working with Tara was a pleasure I hope to have that opportunity again in the future!"
JP

Jeremy P.

Professional Colleague

"Tara cares deeply about customer success, knows how to build a business...a team player who listens to ideas, it is this integrity of accountability that makes her a strong leader."
LT

Lee T.

Founder , AtHock Inc.

"Tara Wilson blows into a conference room like a breath of fresh air; she cuts through the fog of fear, uncertainty and doubt. She wants to get things done, and she inspires others to work with her towards common goals. I really like her 'we can do it' attitude."
TC

Taylor C.

Director , BlackBerry

Let's connect

Ready to Regain Clarity?

Let's identify what's blocking your progress and build a clear path forward—with a rhythm you can sustain.

Get Started Today

Let's Connect

Email

tara@taracwilson.com

Response Time

Within 24 hours

Service Areas

Remote & On-site consultations

Prefer to Talk First?

Schedule a free 30-minute consultation to discuss your challenges and explore how I can help you regain clarity and move forward.

Book a Clarity Call